“Disney Princess Makeover Sparks Outrage: Merida Petition Goes Viral”

Taken from: http://shine.yahoo.com/parenting/disney-princess-makeover-sparks-outrage–merida-petition-goes-viral-175251230.html

May 10, 2013

So is turns out that Merida, the rebellious redhead star of Disney’s Pixar film “Brave,” is true princess material after all, and Disney is coronating her as its 11th official princess on Saturday at Walt Disney World to prove it. But wait, there’s a catch.

Turns out that Merida’s only joining the royal lineup after a corporate makeover that’s rendered her skinnier, sexier, and more glamorous than her original spunky, tomboyish self—stripping her, at least in some images, of her trusty bow and arrow, and putting her into the very dress that her character detested in “Brave.” It’s sparked outrage among thousands of mothers for whom Merida offered, finally, an empowering Disney role model for their girls. 

“Merida was the princess that countless girls and their parents were waiting for—a strong, confident, self-rescuing princess ready to set off on her next adventure with her bow at the ready,” reads a Change.org petition, “Keep Merida Brave,” asking Disney to reconsider the character’s redesign. The petition, created Saturday by “A Mighty Girl,” a blog and online girl empowerment marketplace, had already surpassed 50,000 signatures by Friday afternoon. 

“She had a uniqueness that people really loved, so when they took that away, it was a real affront to a lot of people,” Carolyn Danckaert of “A Mighty Girl” told Yahoo! Shine. Danckaert solicited opinions from her Facebook followers before starting the petition, and said she was quickly bombarded with more than 800 comments, “overwhelmingly negative and very passionate.” 

Signers of the petition, who include Peggy Orenstein, author of “Cinderella Ate My Daughter,” object to what they’ve called the sexualizing of Merida’s image, in which the character now appears older, with a tinier waistline, sultrier eyes, a coquettish expression, tamed curls, and more exposed skin peeking out from a bedazzled, off-the-shoulder version of the constricting teal dress she so resented in “Brave.” 

A Disney spokesperson offered the following official statement about the controversy to Yahoo! Shine: “Merida exemplifies what it means to be a Disney Princess through being brave, passionate, and confident and she remains the same strong and determined Merida from the movie whose inner qualities have inspired moms and daughters around the world.”  

But the makeover—put in place, at least in part, to lend Merida more easily to product designs, according to a report in “Inside the Magic,” which covers Disney news—was still inspiring impassioned criticism at a rapid clip as of Friday. 

“My little girl has unruly curls, wants to climb trees, run with wind, and challenge stereotypes everyday AND she is only 4 years old,” writes one petition signer, Kerri Gaskin of Canada. “How can I possibly tell her that her favorite character has given in and given up to become an overly sexualized pin-up version of her former self?” 

Other signers call the new Merida “arm candy,” “unrealistic,” “vacant looking,” “too sexy,” and “vapid.” 

“Merida was the anti-princess for all of us who don’t wear makeup, let our hair rampage free, and prefer to wear real clothes that let us hike, climb mountains, and ride horses,” wrote petition signer Kris Dorman of Utah. “Please allow Merida to remain the fiercely confident young woman who doesn’t need glitter or skin to know she is of incredible strength and worth.”

Orenstein wrote about the redesign on her blog with a tone of resigned disgust, noting that, “in the end, it wasn’t about being brave after all. It was about being pretty.” She continued, “I’ve always said that it’s not about the movies. It’s about the bait-and-switch that happens in the merchandise, and the way the characters have evolved and proliferated off-screen. Maybe the problem is partly that these characters are designed in Hollywood, where real women are altering their appearance so regularly that animators, and certainly studio execs, think it’s normal.”

For the parents who say that Merida is “only a cartoon,” asking, “Why does it matter?” Danckaert says, “It’s sending a message,” which is one that puts forth a very narrow definition of beauty. “This is how children pick up cultural messages about what is important,” she adds. “Young children don’t really distinguish between reality and fantasy, and these characters are their role models.”

“Teen Girl Petitions Seventeen Magazine to Stop Airbrushing Models”

Taken from: http://shine.yahoo.com/beauty/teen-girl-petitions-seventeen-magazine-stop-airbrushing-models-130000558.html

May 2, 2012

Julia Bluhm, 14, is an eighth grader from rural Waterville, Maine. She loves ballet and attends class six days a week. She is also gaining national attention as an activist who is challenging the media to take responsibility for the way it warps girls’ self-esteem.

“I’ve always noticed how a lot of the images in magazines look photo-shopped,” Bluhm tells Yahoo! Shine. She wants all girls to feel comfortable in their own skin. “Girls shouldn’t compare themselves to pictures in magazines,” she says. “Because they are fake.”

Eleven days ago, she launched a petition to ask one of her favorite magazines, Seventeen, to feature one un-retouched photo shoot a month. “They have already done a lot to help girls improve their body image. TheirBody Peace feature is great. I thought that they could take it one step further with an unaltered photo spread.” This morning, she is leading a protest outside of Seventeen’s offices in Manhattan which will include a mock fashion shoot.”I’m a little nervous. But excited.”

Julia BluhmBluhm started blogging about girls and self-esteem a year ago when she joined SPARK, a non-profit organization for 13 to 22 year-olds that calls itself a “girl-fueled activist movement to demand an end to the sexualization of women and girls in media.” One of SPARKS’ recent accomplishments was to get a meeting to with top LEGO executives to discuss, among other issues, the LEGO Friends line of toys which they say are demeaning to girls. However, the petition is, as Bluhm puts it, “my first big action.”

Her petition on change.org reads:

“To girls today, the word ‘pretty’ means skinny and blemish-free. Why is that, when so few girls actually fit into such a narrow category? It’s because the media tells us that ‘pretty’ girls are impossibly thin with perfect skin.

Here’s what lots of girls don’t know. Those ‘pretty women’ that we see in magazines are fake. They’re often photo-shopped, airbrushed, edited to look thinner, and to appear like they have perfect skin. A girl you see in a magazine probably looks a lot different in real life….I’ve been fighting to stop magazines, toy companies, and other big businesses from creating products, photo spreads and ads that hurt girls and break our self-esteem….I’ve learned that we have the power to fight back.”

The American Medical Association (AMA) backs up Bluhm’s assertions. In June 2011, they issued a press release stating, “A large body of literature links exposure to media-propagated images ofunrealistic body image to eating disorders and other child and adolescent health problems.” Board member Barbara L. McAneny, MD, added, “We must stop exposing impressionable children and teenagers to advertisements portraying models with body types only attainable with the help of photo editing software.”

So far, in the United States, only Glamour magazine has responded to the AMA’s call to action. In its March 2012 issue, the popular women’s magazine told readers, “And while our policy has always been not to alter a woman’s body shape, we’ll also be asking photographers we hire not to manipulate body size in the photos we commission, even if a celebrity or model requests a digital diet (alas, it happens).”

Some stars are also refusing to “go under the brush.” Notably, Jessica Simpson appeared without makeup or retouching for a Marie Claire photo shoot in 2010 and more recently, actress Cate Blanchett revealed her natural 42-year-old face for the online magazine morentelligentlife.com.

As of today, May 2, Bluhm’s petition has nearly 24 thousand signatures. She is surprised how quickly it’s taken off. “I didn’t think it would get this big,” she laughs. Even though she hasn’t quite reached her goal of 25 thousand signatures, editors are already listening. Bluhm says Anne Shoket, the magazine’s Editor-in-Chief, has reached out and asked to see the petition. Fittingly, the current cover features Jennifer Lawrence, who plays Katniss Everdeen, the ultimate girl-power heroine, in the box office smash “The Hunger Games.”

Meanwhile, the eighth grader from Maine plans to enjoy her first trip to New York City. “I want to do some sight seeing with my mom who is here with me,” she says. “Maybe visit the Empire State Building.”

“Evolution” – A Dove Commercial

An oldie but goodie.

Featured in Jean Kilbourne’s “Killing Us Softly” series. “Once uploaded, the advert was viewed over 40,000 times in its first day, 1,700,000 times within a month of its upload, and 12,000,000 times within its first year. Even without having appeared offline, the advert was discussed by a number of mainstream television programmes, including Good Morning America, The Ellen DeGeneres Show, and The View, and news networks such as CNN, NBC, and ABC News, with the overwhelming majority coming out in support of the campaign’s message.

It was the favourite in the run up to the Cannes Lions to win the festival’s Grand Prix in the Cyber category, generally considered one of the most prestigious awards in the industry, and it also went on to win the Grand Prix in the Film category; as a result of the win, Evolution became the first entry in the festival’s history to take home Grand Prix awards from two categories and the first web-based advertisement to win in the Film category. The piece went on to win a number of other awards, including a silver Clio Award (in the Toiletries/Pharmaceuticals category), the Film Grand Prix and two Gold prizes at the London International Awards, an Epica D’Or and Gold Prize in the Interactive category of the Epica Awards, among others.”

Excerpted from: http://en.wikipedia.org/wiki/Evolution_(advertisement)

Jean Killbourne’s “Killing Us Softly”

I watched the whole thing last night and it is just so eye-opening, depressing, and inspiring all at the same time. Our society is indeed driven by media and images, and I’m glad that Jean Kilbourne is addressing the lack of media literacy in our society; we definitely need more people like her. 

In this update of her pioneering Killing Us Softly series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. Kilbourne is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.

Taken from: http://www.youtube.com/watch?v=1ujySz-_NFQ

“Clothing Giant H&M Defends ‘Perfect’ Virtual Models”

Taken from: http://gma.yahoo.com/blogs/abc-blogs/clothing-giant-h-m-defends-perfect-virtual-models-173726573.html

December 6, 2011

Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores. Also “completely virtual” are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed. ”It’s not a real body; it is completely virtual and made by the computer,” H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models.

In the Dec. 4 article, translated into English by U.S. celebrity website Jezebel, Andersson explained the company’s approach. ”We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer,” he said.

Images from the company’s website show models wearing the latest swimsuit and lingerie looks appear in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead.

Advertising watchdogs in the company’s native Scandanavia elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models. The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of “creating unrealistic physical ideals.” ”This illustrates very well the sky-high aesthetic demands placed on the female body,” spokesman Helle Vaagland said.  “The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.”

Andersonn defended the company’s decision to rely on virtual instead of real models by explaining that computer-generated bodies would ensure that the garments remain the focus of online shoppers’ attention, not the model’s bodies. ”It’s not about ideals or to show off a perfect body, we are doing this to show off the garments,” he told Aftonbladet.  “This is done for all garments, not just underwear. It applies to both women’s and men’s clothing.”

A spokeswoman for the company’s U.S. operations compared the use of virtual models online to the common retail practice of using mannequins in stores. ”In our Shop Online we show our fashion through real life models pictures, still life pictures or as virtual mannequin pictures,” the spokeswoman, Nicole Christie, told ABCNews.com.  “The virtual mannequins are used in the same way as we use mannequins in our stores for ladies wear and menswear.”

Christie confirmed Andersonn’s description of how H&M creates its virtual models, as well as the intention behind the practice, one she said is common. ”This technique can be found in use throughout the industry,” Christie said.  “This is not to be seen as conveying a specific ideal or body type, but merely a technique to show our garments.”

Responding to the fire the company has come under in just the two days since the Aftonbladet article was published, Christie issued this statement to ABC: ”It is regrettable if we have led anyone to believe that the virtual mannequins should be real bodies. This is incorrect and has never been our intention.  We will continue to discuss internally how we can be clearer about this in the information towards our customers.”

“The plastic surgery a model needs to look like Barbie”

Taken from: http://shine.yahoo.com/channel/beauty/the-plastic-surgery-a-model-needs-to-look-like-barbie-2584798/

October 14, 2011

We know that Barbie’s body is anatomically impossible. So why are we still trying for it?

Every day a new plastic surgery promise emerges: scooped-out backs, rear-end lifts, sculpted kneecaps. If it’s possible, it’s suddenly necessary.

But what exactly would you have to go through to get the ‘perfect’ Barbie body? In the latest issue of O Magazine, model Katie Halchishick becomes the human diagram. Posing for photographer Matthew Rolston, her glamorous, Marilyn Monroe-type features are surgically outlined according to Barbie’s proportions.

Here’s a breakdown of what she’d need done to be the kind of doll women aspire to: a brow lift, a jaw line shave, rhinoplasty, a cheek and neck reduction, a chin implant, scooped-out shoulders, a breast lift, liposuction on her arms, and tummy tuck, which would also have to be sculpted as if it were lined in whale-bone from the inside. And that’s just the half of her.

Halchishick doesn’t actually need or want any of these procedures. She’s proving a point: just because our distorted image of how a body should be is medically attainable, that doesn’t mean it should be attained. And if you doubt that anyone actually wants to look like Barbie, meet Cindy Jackson, a 55-year-old woman who’s had 52 cosmetic surgeries to look like her plastic idol.”This is the way I should look,” Jackson told Good Morning America. “It’s evolution. It’s medical progress.”  There’s also 10-in-one-day record-holder Heidi Montag, and a revolving door of on-screen personalities who look more like each other and less like human beings by the day.

Not everyone would call that progress. “The number one wish for all teenage girls is to be thinner,” said Halchishick, a former Ford Model who now mentors high school students about body image issues. “They think what makes a girl beautiful is skinny with big boobs, perfect hair, perfect make-up.”

Last year a total of 13.1 million body parts were surgically altered. Five percent of patients were under the age of 20.

Halchishick, who co-founded the website Healthy is the New Skinny, doesn’t place all the blame on surgery or a pint-sized rubber and plastic doll. She believes change has to start in schools, as well as in the fashion industry. “Girls want to know how to lose weight so badly, and the schools don’t want to talk about it, because they’re worried they’ll develop a complex,” she told The Gloss in March. “There need to be models to show [girls] to wish for more.”  She now heads up her own modeling agency for women with natural figures. She’s also campaigned to get plus-sized designers into New York Fashion Week. But her spread in O magazine, the first nude pictorial they’ve ever featured, has been the most buzz-worthy.

Accompanied by an essay by writer Amy Bloom, the photograph is intended to make women rethink their body image ideals. But it hasn’t had that effect on everyone. When one 15-year-old girl saw this photo of Halchishick, her first thought was of her own imperfection, according to a blogger for Healthy is the New Skinny.  “I thought if a girl as pretty as that has to change so much to be perfect, it made me wonder how much more I’d have to change.”

Mermaids vs. Whales

Source: unknown. Taken from: facebook

A while back, at the entrance of a gym, there was a picture of a very thin and beautiful woman. The caption was “This summer, do you want to be a mermaid or a whale?”

The story goes, a woman (of clothing size unknown) answered the following way:

“Dear people, whales are always surrounded by friends (dolphins, seals, curious humans), they are sexually active and raise their children with great tenderness.
They entertain like crazy with dolphins and eat lots of prawns. They swim all day and travel to fantastic places like Patagonia, the Barents Sea or the coral reefs of Polynesia.
They sing incredibly well and sometimes even are on cds. They are impressive and dearly loved animals, which everyone defend and admires.

Mermaids do not exist.

But if they existed, they would line up to see a psychologist because of a problem of split personality: woman or fish?
They would have no sex life and could not bear children.
Yes, they would be lovely, but lonely and sad.
And, who wants a girl that smells like fish by his side?

Without a doubt, I’d rather be a whale.

At a time when the media tells us that only thin is beautiful, I prefer to eat ice cream with my kids, to have dinner with my husband, to eat and drink and have fun with my friends.

We women, we gain weight because we accumulate so much wisdom and knowledge that there isn’t enough space in our heads, and it spreads all over our bodies.
We are not fat, we are greatly cultivated.
Every time I see my curves in the mirror, I tell myself: “How amazing am I ?! “